About Us

About Donna Massey

Donna Massey’s lifelong passion for animals stems from growing up in a household filled with a wide variety of pets. The familys love for animals not only influenced her brother’s path to becoming a veterinarian but also shaped Donna’s own journey, creating a life surrounded by four-legged companions.

In 2018, Donna and her partner Jeremy, founded CanineCare Probiotic to bring the healing power of beneficial microbes to pets throughout NZ and Australia. Over the years, the company has earned amazing reviews from customers who trust and love the results they see in their animals. Integrity, honesty, and a deep love for animals remain at the heart of everything Donna does. She firmly believes in only selling products that she uses and trusts for her own animals.

Donna shares a rural property in South Head, just north of Auckland with Jeremy, her son Ricky and his partner Tash and their new son (our grandson). Their animal companions include 7 horses, 4 dogs, 2 cats and 15 chickens.Life on the farm offers constant inspiration for CanineCare’ Probiotics mission to promote natural healing and wellness.

Donna is also passionate about connecting with people. Whether you have questions or concerns about your pet’s health or how to use CanineCare Probiotic products, she’s always happy to offer guidance and support.


Donna Massey - Owner

Donna Massey grew up in an animal loving family with a wide variety of pets. This upbringing led to her brother becoming a vet and her own household containing many four legged friends. More recently she has become very interested in microbial organisms. The two have come together perfectly in the form of EquineCare Probiotics. Donna loves the natural way of healing that beneficial microbes offer. In this day and age of toxins, biocides and antibiotic resistance, having a safe and effective solution is reassuring.

Donna Massey

Shane Massey - Vet

After years of frustration in dealing with skin conditions in horses Shane was initially somewhat sceptical when introduced to EquineCare Probiotic by his sister Donna. This scepticism didn't last long as Shane trialled the product with impressive results. Shane now has no hesitation in recommending EquineCare probiotic to any equine client dealing with minor skin abnormalities caused by mudfever, rain scald and various other skin maladies.

Shane Massey


WELCOME TO THE CANINECARE FAMILY!